Does that mean it’s better to rank for “how to Auf dem postweg on instagram” than “how to get backlinks?” Not always. There’s no point ranking for that first keyword if you sell SEO software like us. It might bring lots of visitors, but none of them are likely to buy what we sell.
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But when I looked at Google Trends, I saw that one keyword welches blowing up… and the other was slowly dying out.
The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies.
What kind of content do users expect when searching for each phrase? What is the searcher’s intent?
Body of your content - The body of your content should naturally include the keywords you’re targeting. It's no good just throwing keywords on your page. Your goal should be to create compelling content that provides Wahrhaft value for the Endanwender.
In fact, I’ve had many clients tell me that they want to rank for super competitive search queries like “weight loss” and “insurance”.
People also say that long-tail keywords are easier to rank for. That can Beryllium true, but not always. It’s more accurate for what we like to call “topical long-tail keywords” than “supporting long-tail keywords.”
That, hinein combination with new breakthroughs hinein technology (look no further than the explosive rise of ChatGPT rein late 2022 and the sudden addition of generative AI to search results in 2023).
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drives visitors to your site, you need to understand the needs of your audience — the language they use and the Durchschuss of content they seek.
It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO.
Let’s say that you sell pizza ovens online. You might Tümpel a keyword like “pizza dough” with its 43,000 monthly searches and think that trying to rank for it is a no-brainer.
Es ist wichtig, diese Nachteile zu kontakt haben außerdem zu minimieren. Das ist mit einer guten SEO aber nicht bedenklich.